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      Company Culture Design for Startups in Santa Monica

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      May 1, 2013

      Wednesday   7:00 PM - 8:30 PM

      101 Broadway
      Santa Monica, California 90401

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      Company Culture Design for Startups

      Company Culture Design for Startups

      The phrase “company culture” is getting thrown around a lot these days, usually followed by words like “Google,” “Zappos,” “ping-pong table,” “organic employee cafeteria” and “20% time.” But what if culture isn’t REALLY about “perks," but is actually something much more powerful — something that can be designed like an architect would design a building or a landscaper would craft a beautiful backyard?

      This session will show you why culture is one of the most powerful competitive advantages a startup or small business can leverage, and why the time to start thinking about culture is RIGHT NOW (though yesterday would be even better).

      We’ll discuss:

      • Where culture really comes from
      • Why fixing problems will never make your company great
      • How to leverage the secret that made Apple amazing
      • What music, seasons, and naps have to do with world-class performance
      • Why you should start thinking about culture before you hire even one employee

      Instructor: Josh Allan Dykstra

      Josh Allan Dykstra is a recognized thought leader on the future of work and company culture design. His articles and ideas have been featured by Fast Company, Business Insider,, Under30CEO, and The Agency Post. He is a co-founder of Strengths Doctors, a consulting firm that helps leaders and entrepreneurs design energizing places to work. Josh's eclectic background includes projects with organizations like Apple, Sony, Genentech, HTC, Starbucks, and Viacom/CBS as well as startups, nonprofits, and universities. He holds an MBA in Executive Leadership from the University of Nebraska-Lincoln, and his new book, Igniting the Invisible Tribe: Designing An Organization That Doesn’t Suck, is available on Connect with him online at


      About Coloft Academy

      Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit To automatically get updates, join the mailing list.

      Categories: Conferences & Tradeshows | Sales & Retail

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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