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      Foolproof Business: Turn Your Idea Into a Business in 13 Easy Steps in Santa Monica

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      July 27, 2013

      Saturday  10:00 AM - 3:00 PM

      101 Broadway
      Santa Monica, California 90401

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      Foolproof Business: Turn Your Idea Into a Business in 13 Easy Steps

      Foolproof Business: Turn Your Idea Into a Business in 13 Easy Steps

      Jeff Scheinrock and Matt Richter-Sand, both instructors of entrepreneurship at UCLA, lead this engaging and informative 5-hour seminar that covers the 13 critical steps you need to take to turn your idea into a profitable business. If you have an idea for a business, and a burning desire to make that business a reality, you won't want to miss this unique event.

      The 13 steps covered during the day are:

      • Philosophy of the Entrepreneur
      • Feasibility of the Idea
      • Value Proposition - Your Product or Service
      • Business Model
      • Break Down the Market
      • Analyze the Competition
      • Marketing - Winning Customers
      • Team - Founders & Management
      • Financials & Projections
      • Pitching & Sales
      • Funding Your Startup
      • Legal, Taxes, and Intellectual Property
      • Building the Business

      If you attend the seminar, you will also get a free copy of their new book, The Agile Startup, which is a $49.95 value!

      *The session will be video recorded, and you will receive a copy of the seminar for later reference.



      Instructors: Matt Richter-Sand & Jeff Scheinrock

      Jeff Scheinrock is currently a Continuing Lecturer at UCLA Anderson School of Management, and the President and a Partner at Originate ( A pioneer in Venture Resources, Originate invests capital and elite engineering resources in high potential early-stage companies. Prior to Originate, Jeff was the Chief Investment Officer of GKM Newport Generation Funds, which invested in excess of $950 million in venture capital and private equity buyout funds. Before that, Jeff served as Vice Chairman, Chief Financial Officer and Director of Kistler Aerospace Corporation, where he successfully raised $350 million. From 1989 to 1996, Jeff served as Vice Chairman of Finance and Strategic Planning for Packard Bell NEC Electronics, Inc. There, he set up operations throughout Europe and Asia, and negotiated in excess of $1 billion in bank debt and $3 billion in trade credit. He also handled the negotiation and structuring of all acquisitions including Zenith Data Systems and Ark Interface Software among others. Prior to joining Packard Bell NEC, Jeff was CPA and Senior Partner in charge of the Entrepreneurial Services Group of Arthur Young, a Big 4 accounting firm.

      Matt Richter-Sand has an extensive background in technology and entrepreneurship. After graduating from Tulane University with degrees in Computer Science, Mathematics, and Political Science, he joined the U.S. Air Force as a Communications Officer. While stationed at Edwards Air Force Base in California, Matt was responsible for all core IT services for 11,000 on-base personnel.

      After a brief stint in Corporate America, Matt decided to pursue his passion for entrepreneurship full time. He began consulting with entrepreneurs and investing in early-stage companies at Originate, and starting companies of his own. Matt has previously started three businesses. One was a “lesson learned,” one was acquired, and he’s in the midst of his third company, an online fitness program.



      About Coloft Academy

      Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit To automatically get updates, join the mailing list.

      Categories: Conferences & Tradeshows | Sales & Retail

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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