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      How to Launch a Brand in Santa Monica

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      November 5, 2013

      Tuesday   7:00 PM - 8:30 PM

      101 Broadway
      Santa Monica, California

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      EVENT DETAILS
      How to Launch a Brand

      How to Launch a Brand

      This class will provide you with insights and actionable advice on how to launch as a brand rather than another startup that may, or may not grow into a brand eventually. We will go over the process step by step and review case studies while diving into each of the 5 core brand launch essentials:

      1. Creating a Strong Foundation - Your Brand Platform
      2. Naming Your Venture in a Meaningful Way
      3. Timeless Identity Design Creation
      4. Your Brand Atmosphere Touch Points
      5. Thorough Website Structure & Design

      We will have time for Q&A after class to discuss your individual pain points.

      About the Instructor

      Fabian Geyrhalter is the Founder and Principal of Finien, a consultancy specialized in naming, identity, and digital design for brand launches.

      For 12 years he has been running the highly successful branding and graphic design agency Geyrhalter & Co, working for clients such as The Bill & Melinda Gates Foundation, Goodwill, Brandman University, W Hotels, CO-OP Financial Services, USC, Evolution Juice, The City Of Los Angeles and John Varvatos.

      Geyrhalter’s work has been published internationally by the likes of Graphis and Communication Arts, and he was featured on the cover of Graphic Design USA in 2007 as one of its “People to Watch.” An active member of the International Academy of the Visual Arts and winner of numerous design awards, including 17 American Graphic Design Awards, Geyrhalter is often invited to judge international design competitions. He served as an adjunct professor at USC and Art Center College of Design, where he also conducted special project initiatives for DesignMatters, the school’s social and humanitarian department. Geyrhalter is a frequent lecturer at universities nationwide.

      About Coloft Academy

      Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit http://coloft.com/academy. To automatically get updates, join the mailing list.

      Categories: Conferences & Tradeshows | Sales & Retail

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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