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      Perfecting Product Design: How to Create "Screen-Lickable" Products in Santa Monica

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      July 18, 2013

      Thursday   7:00 PM - 8:30 PM

      101 Broadway
      Santa Monica, California

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      Perfecting Product Design: How to Create "Screen-Lickable" Products

      Perfecting Product Design: How to Create "Screen-Lickable" Products for the Web

      In this class, you'll learn how to think smarter, build faster, and simplify the process of turning ideas into usable products. You'll be introduced to:

      • the most modern methods of conceiving ideas,
      • validating your assumptions,
      • building a product and
      • shipping it to your customers

      — distilled from over 10 years of experience from the instructor, and from over a dozen interviews of product people in organizations like Twitter, KISSMetrics, Medium, Pinterest, LinkedIn, Squarespace, and more. It's a tactical, practical way to draw on a diverse range of skills to ship innovative products. This course cuts to the heart of what it takes to design products — so you can immediately improve the way you build, whether you're currently building a product or aspire to do so one day.

      In this class you'll learn:

      • a simple set of principles to create innovative products
      • how to optimize your organization for creating better products, faster
      • ways to undersand the true development cost of new features
      • practical ways to design interfaces for a multi-screen, multi-device world
      • how to stay creative, sane, and curious
      • and more!


      Instructor: Scott Hurff

      Scott Hurff an entrepreneur and product designer. His book, "Perfecting Product Design," is an examination of product design and a step-by-step guide that teaches product designers (or aspiring ones) how to think smarter, act faster, and simplify the process of turning ideas into usable products.

      He's on the founding team of Chill, where he is the head of product. He's been building products on the Web for over 10 years, and has built social networks, SaaS products, e-commerce storefronts and software, marketplaces, email apps and more.

      The products he's designed and helped to build have been used by over 20 million people and organizations, including VICE, Dick Clark Productions, Greyson Chance, Jimmy Kimmel Live, Puma, INDMUSIC, TMZ and Disney.


      About Coloft Academy

      Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit To automatically get updates, join the mailing list.

      Cost: Attendee 31.74

      Bring your student ID. Student 16.37

      We will check this. If you are not a member and register as one, we will cancel your ticket, and you will not be able to get into the event. Coloft Member 0.00

      Categories: Conferences & Tradeshows | Sales & Retail

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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