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      Pricing Fundamentals Every Startup Should Know in Santa Monica

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      August 27, 2013

      Tuesday   7:00 PM - 8:30 PM

      101 Broadway
      Santa Monica, California 90401

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      Pricing Fundamentals Every Startup Should Know

      Just a friendly note that this class was originally scheduled for the 22nd of August but has been moved to the 27th (Tues), we apologize for the inconvenience and thank you for your understanding.Pricing Fundamentals Every Startup Should Know

      This class introduces the fundamentals of pricing. Tools will be provided for startups to take a quasi-comprehensive look into pricing today and to create an exhaustive pricing approach for the future.

      We will cover:

      • What is strategic pricing and how tactics can be equally important
      • Why value is critical to setting and communicating price
      • How psychology is important to pricing
      • How to set the price and plan for growth
      Sign-up quick, because this class sold out last time!Instructor: Jonathan Printzian

      Jonathan Printzian is a practitioner and active student of pricing. He is currently responsible for setting the prices for Symantec's Norton brand, a $2B business. Jonathan holds an MBA from Northwestern University and has further studied pricing through a University of Chicago Booth's Executive Education course. To continue to advance his expertise in pricing, Jonathan is currently taking a behavioral economics course and will be attending the Professional Pricing Society Annual Spring Conference. His expertise expands beyond pricing and include go-to-market strategy, financial modeling, scenario and strategic planning, business intelligence and analytics.




      About Coloft Academy

      Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit To automatically get updates, join the mailing list.

      Categories: Conferences & Tradeshows | Sales & Retail

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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