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      Startup PR Bootcamp presented by talkTECH in Santa Monica

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      October 15, 2013

      Tuesday   6:30 PM - 9:00 PM

      101 Broadway
      Santa Monica, California 90401

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      Startup PR Bootcamp presented by talkTECH

      Startup PR Bootcamp presented by talkTECH

      Thinking about hiring a PR firm? Before you take the leap, learn the basic concepts of do-it-yourself PR from the managing partners of one of LA's fastest growing launch-only PR firms.

      This hands-on workshop will cover what to look for when hiring a PR firm, the do's and don't's of startup PR, how to write your own pitches and press release, as well as best practices for launching your product or service.

      This hands-on workshop is limited to 12 participants.

      Student Takeaways:

      • Why it's important to craft a point of view and a voice
      • Basic definitions of PR basics like "press release" and "the wire"
      • The meat and potatoes of a PR pitch
      • How to roll out an "exclusive" story
      • Damage control
      • Draft of your first press release
      • Draft of your first email pitch



      Instructor Bios

      Kristen Tischhauser is a co-founder and managing partner at talkTECH. Kristen brings a decade of public relations and marketing experience to talkTECH Communications, specializing in the lifestyle and technology arenas. Her multi-faceted approach in delivering strategic, results-oriented PR campaigns and launches, expertise in media relations, and grassroots branding tactics has a proven track record.

      Kristen has facilitated top tier media coverage in numerous print and digital publications including Inc., Forbes, The Huffington Post, Entrepreneur, The Next Web, Fast Company, Mashable, TechCrunch, G4, GigaOM, ChannelPro, Gizmodo,, CBS Tech Talk, Los Angeles Times, and L.A. Weekly; and broadcast outlets including Reuters TV, CNN, The Today Show, and HLN.


      Chathri Ali is a managing partner at talkTECH where she drives all high-level operations, strategy, and account management for clients. Prior to joining talkTECH, she held executive roles at Los Angeles' leading startups including VP of Marketing at Little Black Bag and the Director of New Media at Opportunity Green. As the producer of her own tech news podcast, LATech.TV, Chathri conducted interviews with enterprise companies such as HP, Microsoft, and Google, as well as startups in the mobile application space.

      Chathri's focused, strategic approach to launching startups has led to placements in TechCrunch, The Next Web, Fast Company, InStyle Magazine, Glamour Magazine, The Los Angeles Times and over 2 million views of partner videos on YouTube.



      About Coloft Academy

      Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit To automatically get updates, join the mailing list.

      Categories: Sales & Retail

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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