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      Storytelling for Business People in Santa Monica

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      August 7, 2013

      Wednesday   7:00 PM - 9:00 PM

      101 Broadway
      Santa Monica, California 90401

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      Storytelling for Business People

      Storytelling for Business People

      Do you need an amazing story to tell at meetings or during a presentation? Are you trying to launch or brand a product and want an enticing hook? Does your mission statement need an overhaul?

      In this 2-hour workshop, we’ll look into the many ways you can incorporate personal stories into your business and professional life. Through a series of improvisation, writing, and pitching exercises, students will have the opportunity to workshop individual stories to take back to the office or boardroom. We’ll also delve into the specific uses of storytelling in business, from marketing and public relations to product design and human resources.

      By the end of class, each student will have at least two stories to take away and a deeper understanding of the role of storytelling in business.


      Instructor: Andrew Linderman

      Andrew Linderman is a writer and storyteller based in Brooklyn, NY. He teaches writing and storytelling with the Brooklyn Brainery and is a story coach with the community education program at The Moth, a Macarthur award-winning non-profit dedicated to the craft of storytelling. Andrew is also the executive producer of Local Stories, a monthly storytelling series, and is the founder of the Story Source, a blog aimed at helping artists, business people and entrepreneurs tell compelling stories. For more information, visit




      About Coloft Academy

      Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit To automatically get updates, join the mailing list.

      Categories: Conferences & Tradeshows | Sales & Retail

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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