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      User Acquisition Course in Santa Monica

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      August 13, 2013 - September 17, 2013

      Tuesday   7:00 PM - Tuesday 9:00 PM

      101 Broadway
      Santa Monica, California 90401

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      User Acquisition Course

      User Acquisition Course

      Aug 13th - Sept 17th. Tuesdays, 7-9pm.

      We all need (more) users. But how do we get them? Build something awesome and getting users will be easy, right? Wrong. If you build it, they may not come. The big success stories never tell you the real story of how difficult it was to get all those users. It’s hard. So what to do?

      Every company is different, and you need to generate the right audience for yours.

      • Effectively position your brand to maximize awareness and reach
      • Create captivating, actionable content
      • Optimize analytics

      Our user acquisition course will help you walk away with tips, tricks, and strategies to approach this the right way. Sean Percival, Founder of Wittlebee, a successful subscription commerce company, and local entrepreneurial superstar, will be teaching you all you need to know.

      Learn to execute quantifiable strategies for user acquisition.

      The User Acquisition Course is a 6-week long course that meets once a week. The maximum class size is 12 students to ensure one-on-one attention. We will meet at Coloft on Tuesday from 7-9pm*. Your instructor is Sean Percival (more info below)

      *No class on July 4th.


      During this course, you will learn:

      • Conversion funnels, lead/sign-up generation, finding qualified users/leads.
      • Social media, social virality, and audience growth.
      • Email marketing, campaign management, designing for email, and drip marketing.
      • Organic SEO, content development, and word of mouth/refer-a-friend.
      • Paid media: Google, Facebook, retargeting, and affiliate networks.
      • Analytic tool sets, instrumentation, and spying on competitors.

      About the Instructor

      Sean Percival is an internet entrepreneur based in Los Angeles, California. He launched his first internet startup in 2006 for a mere $12, then sold it in 2009 at an 835,000% return on investment. His second internet company (the popular media site lalawag), which he founded with his wife Laurie, was created in 2008 and sold in 2010.

      He’s also been a recognized, leading authority in digital business, media, entertainment, online marketing, and e-commerce, working with high-profile startups and companies including MySpace, Tsavo Media, Docstoc, and Mahalo among others. His projects and insight have also been featured in Forbes Magazine, The Los Angeles Times, TechCrunch and at SMX: Search Marketing Expo and many more.

      He is the Founder of Wittlebee the kids clothing club.


      Have questions? Reach out to Yohei, Academy Program Director, at


      About Coloft Academy

      Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit To automatically get updates, join the mailing list.

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      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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